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Situated just off Berlin’s grand boulevard Kurfürstendamm, Q! Hotel Berlin’s avant-garde aesthetic combines futuristic forms with simple elegance. Owner and visionary Wolfgang Loock developed Q!’s distinct design together with the renowned architecture studio Graft, perhaps most famous for creating Brad Pitt’s Hollywood studio.

With its focus on fluid lines and undulating spaces, Q! does not have any right angles. The hotel’s shimmery red lobby and lounge, earthy spa, and “sand room” were designed to create a continuous flow in both form and space. The 77 guestrooms, including four studios and one penthouse, feature dramatic bed frames that wrap around the bathtub and sink, forming a sculptural statement as the room’s centerpiece. Strikingly minimal, the chosen color scheme of primarily neutral tones, whites, and dark oak, with the occasional deep red accent, keeps attention on the rooms’ rounded edges and rich textures, like (artificial) ostrich leather and soothing slate.

Since opening in 2004, Q! has become a much-loved destination for international celebrities, as well as for a loyal circle of local tastemakers in the fashion, music, and entertainment industries, who frequent the restaurant and intimate members-only bar. Lounge seating is sculpted out of the sweeping walls, so that guests are literally embraced by the hotel’s interior, offering an über-modern yet comforting retreat from Berlin’s jagged urban landscape and nonstop nightlife.


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